Branding and packaging for a luxury packaging brand based in the Missouri Ozarks. Packaging included designs for individual chocolate bar wrappers (minimum of four flavors) and a multi-unit package to display them for retail sale. I created custom illustrations and lettering for this project, as well as designing the logo and color palette.
Branding, logos and illustrations
On the left are custom illustrations, one for each flavor in the brand. These are used for the packaging for the individual flavors and as a pattern for the multi-unit packaging shown above.
The middle panel is the color palette and typography. All the typography is custom hand-lettering.
The last panel features two versions of the logo. The top is used on the packaging for individual bars and the lower is used on the multi-unit packaging.
Individual and multi-unit packaging
Packaging design required each bar to be labeled for individual sale, meaning each needed to include ingredients and nutritional information. The multi-unit box needed to include logo, ingredients, flavor descriptions, an "about" section on the company and weights.
