This logo is for a series of children's books that feature my cats Pete and Doug. The logo is meant to be used for the covers of each book (to denote they are part of the series). It can also be used for other merchandise as the series grows. To construct the logo, I used the two illustrated characters along with a hand lettered text. The letters are simple and based loosely on typefaces like Helvetica. However, they feature letters of non-uniform sizes and orientations to make them more visually interesting and to better fit the aesthetic of children’s books. I also used the tails of the two cats as a framing device, a convention that shows up throughout the two existing books in the series. (2024)